This Privacy Statement explains how Pureclean ApS (“Pureclean ApS” “we” or “our”) collects, uses and discloses your personal information in the operation of the e-commerce platform “brightwater. world “.

What information do we collect?

We will only collect and use the personal information that is necessary to comply with our legal and tax obligations to make the corresponding invoice and provide the services you request.

We collect your information when you place an order on our website. When placing an order, you are asked to enter the following information: your name, email address, postal address and telephone number.

What do we use your information?

We use the information you provide to us for the specific purposes for which you provide the information, such as:

To improve customer service (your information helps us respond more effectively to your customer service requests and support needs)
To process transactions that include the execution of your payments and the delivery of the products purchased. To manage special promotions,
To send some email. The email address you provide for order processing may be used to send you important information and updates regarding your order, product related information, etc.

Legal Basis for the Processing of Personal Information

Being in the European Economic Area (“EEA”), our processing of your personal information will be based on the following: If we obtain your consent to process your personal information, such processing will be carried out on the basis of Article 6 (1) lit. (a) of the General Data Protection Regulation (EU) 2016/679 (“RGPD”). If the processing of your personal information is necessary for the performance of a contract between you and us or to take pre-contractual measures at your request, such processing will be based on Article 6 (1) lit. (b) of the RGPD. When the processing is necessary for us to comply with a legal obligation, we will process your personal information based on Article 6 (1) lit. (c) of the GDPR, and where the processing is necessary for the purposes of our legitimate interests, such processing will be carried out in accordance with Article 6 (1) lit. (f) of the RGPD.

Please note that when you have consented to the processing of your personal information, you can withdraw such consent at any time, for example, by sending an email to:

The withdrawal of consent will not affect the legality of any processing previously carried out based on your consent.

Your rights

We take reasonable steps to ensure that your personal information is accurate, complete, and up-to-date. You have the right to access, correct or delete the personal information that we collect. You also have the right to restrict or object, at any time, to the continued processing of your personal information. You have the right to receive your personal information in a structured and standard format and, where technically possible, you also have the right to have your personal information transmitted directly to a third party. You can file a complaint with the competent data protection authority regarding the processing of your personal information.

To protect the privacy and security of your personal information, we may request information from you that enables us to confirm your identity and your right to access such information, as well as to search for and provide you with the personal information that we maintain. In some cases, current laws or regulations allow or require us to refuse to provide or delete some or all of the personal information that we maintain.

You can send us an email to:: to exercise your rights. We will respond to your request within a reasonable time. We will take all reasonable steps to ensure that your personal data is correct and up to date.

How do we protect your information?

All sensitive / credit information provided is transmitted through Secure Socket Layer (SSL) technology and is then encrypted in our database of payment gateway providers so that authorized persons with special rights of access to said systems can access. , requiring them to maintain the confidentiality of the information. After a purchase, your private information (credit cards) will not be stored on our servers.

Do we use cookies?

Yes. Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your web browser (if you have allowed it through your settings). This allows websites or service provider systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, learn and save your visit preferences, and collect aggregate data about site traffic and interactions, so that we can provide you with a better site experience. web and better tools in the future.

We may engage third-party service providers to help us better understand our website visitors. However, these service providers are not permitted to use the information collected on our behalf, except to help us run and improve our business. We use, for example, Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to help us better understand how users interact with our website. Google Analytics uses cookies to obtain information about the use of our website. This information is used to compile reports and create services that help us improve our website and the services associated with it. The reports disclose website trends without identifying individual visitors. The information generated by the Google cookie about your use of our website (including your IP address) may be transmitted to and stored by Google. On some pages of our website, third parties that provide applications through our website may set their own cookies to provide services, track the success of their applications, or customize applications for you. For example, when you share content using a share button on social networks such as Facebook or Twitter, the social network that created the button will record that you have done this. Due to the way cookies work, we cannot access these cookies, just as third parties cannot access the data in the cookies that we use.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can also choose to disable all cookies through your browser settings. Like most websites, if you disable cookies, some of our services may not function properly. However, you can still place orders by contacting Customer Service at our E-mail: or by calling +45 28258809.

Do we disclose information to third parties?

We do not sell, trade, or transfer your personal information to third parties. This does not include trusted third parties who help us operate our website, conduct our business, execute payments, deliver purchased products, such as postal service etc. We may also disclose your information when we believe that disclosure is appropriate for comply with the law, enforce our website policies, or protect our rights or the rights of others, property or safety.

How long do we keep your information?

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted for tax or accounting reasons or other applicable laws.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party websites have separate and independent privacy policies. Therefore, we have no responsibility for the content and activities of these linked websites.

Terms and Conditions

Please also visit our Terms and Conditions section which establishes the use, disclaimers and limitations of liability that govern the use of our website.

Changes to Our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page and / or update the modification date of the Privacy Policy.

Contact Us

If you wish to exercise any of your rights as set out above, or if you have a question or complaint about this policy, or about the way your personal information is processed, please contact us by email: or by calling us directly at the telephone number +45 28258809